About the Alliance

Mission Statement

What is the Tourism Alliance


Useful links

Mission Statement

The Tourism Alliance seeks to establish and maintain a favourable operating environment for all businesses involved in the delivery of tourism, particularly in England. 

It provides a forum for discussion as well as lobbying on issues of competitiveness, quality and best practice.

The Alliance acts as the voice of tourism and, as reflected through it wide-encompassing membership, it speaks for businesses for all sizes across the key sectors of the tourism industry.