Organisation: Association of Leading Visitor Attractions
ALVA's 52 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2000 tourist sites, hosting over 100 million domestic and overseas visitors each year - around 25% of the visits made annually in the UK.
25 Floral Street,
Tel: 0207 222 1728
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