Our Objectives

Championing Tourism

Ensuring the tourism voice is heard in Westminster and Whitehall

Our Members

Ensuring that members have a say in development of tourism policy

Keeping Members Updated

Keeping members and the wider tourism industry abreast of tourism policy developments

About the Alliance

The Tourism Alliance is the umbrella trade association for the whole of the tourism industry in the UK. We are here to ensure there is good links between the UK Government and Parliament and the sector and ensure that the industry’s voice and concerns are heard.

We have over 70 members representing businesses and organisations in every part of the visitor economy including trade associations, member bodies, and destination management organisations.

We have a range of internal Policy Working Groups on important live and strategic policies. We represent the sector on a number of important governmental bodies including the Tourism Industry Council.

We maintain good relations with our sister tourism alliances in Wales, Scotland, and Northern Ireland who ensure that the sector voice is heard at the national devolved level and with The Heritage Alliance.

The Advisory Council

Richard Toomer

Executive Director

Tourism Alliance

Emma McClarkin OBE

Chair

BBPA

Joss Croft OBE

Vice Chair

UKInbound

Nick Brooks-Sykes

Vice Chair

Marketing Manchester

Kate Nicholls OBE

secretary

UKHospitality

Deirdre Wells OBE

Treasurer

Go To Places

Tom Jenkins

Past Chair

ETOA

Ben Cowell OBE

Historic Houses

Bernard Donoghue OBE

ALVA

Michael Dugher

Betting and Gaming Council

Alistair Handyside MBE

PASC UK

Deborah Heather

The Tourism Society

Katherine Squires

BH&HPA

Huan Japes

English UK

Nick Lomas

Caravan & Motorhome Club

Steve Lowy

British Educational Travel Association

Luke Petherbridge

ABTA

Phil Smith

CPT

Susan Tanner

UKEVENTS

Patricia Yates

Observer

VisitBritain / VisitEngland

Cllr Chris White

Observer

Local Government Association (LGA)

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