Tourism Insights 2026

Followed by…

English Tourism Week Parliamentary Reception

Wednesday 18 March 2026

Tickets ∘ Speakers ∘ Agenda ∘ Sponsors ∘

Tourism Insights 2026

  • 9.30 – 14.00

  • Lecture Theatre, Honourable Society of the Inner Temple, Crown Office Row, London, EC4Y 7HL

English Tourism Week Parliamentary Reception

  • 15.00 – 17.00

  • Churchill Room, Palace of Westminster, Westminster, London, SW1A 0AA

About Tourism Insights 2026

Hosted by the Tourism Alliance, Tourism Insights 2026 builds on the success of last year’s event, bringing together industry leaders, policymakers and experts for a focused, evidence-led discussion on the issues shaping UK tourism.

Through a programme of keynote presentations and panel discussions, the conference will explore the latest tourism data, trends and economic insights, providing a robust evidence base to help inform policy priorities for the year ahead.

As with previous years, Tourism Insights 2026 will offer a valuable opportunity for delegates to engage directly with decision-makers, share perspectives across the sector, and contribute to shaping a collective policy agenda.

Speakers, sessions and topics will be announced in the coming weeks.

Panel discussion at 2024 policy conference

Tickets

  • £205 + VAT Tourism Alliance members
  • £295 + VAT Non-members

Tickets include invitation to the Parliamentary Reception at the Palace of Westminster.

What To Expect

  • Insight-led presentations and panels exploring the latest tourism data, trends, and economic analysis shaping the UK tourism landscape.

  • How data and policy can drive business growth and visitor numbers, examining the key challenges, opportunities, and priorities for the year ahead.

  • Opportunities to engage and connect with business leaders and senior stakeholders across the tourism sector, sharing perspectives and contributing to a shared growth agenda.

Ready To Join Tourism Insights 2026?

Join industry leaders, policymakers, and senior stakeholders for a focused, evidence-led exploration of the data, trends, and economic insights shaping the future of UK tourism.

Engage with expert speakers and panel discussions examining the key issues influencing the sector, and contribute to informed debate on priorities for the year ahead.

Connect with colleagues from government, business, and tourism organisations, and take part in meaningful conversations that help shape a collective agenda.

Our Speakers

More speakers will be announced soon.

David Edwards

Tourism Statistician

ETOA

David will share his perspective on the topic “The US Market – From Boom to Bust?”, which will delve into the fact that Britain has, along with many other European destinations, enjoyed several years of exceptional growth in inbound tourism from the US. He’ll explore how a noisy geopolitical landscape, economic uncertainties, and shifting consumer behaviours could signal a turning point – and what it means for the UK tourism sector.
Join us to hear David’s insights and practical takeaways for navigating this changing market.

Richard Nicholls

Head of Research & Forecasting

VisitBritain / VisitEngland

Richard will present “Tourism Trends, Insights & Outlooks: A VisitBritain/VisitEngland Data Update”, offering a clear, evidence-based overview of the latest inbound and domestic tourism performance, drawing on recent and forthcoming data. His session will unpack what the numbers reveal about demand, markets and traveller behaviour, highlighting the key trends, pressures and emerging signals shaping the UK tourism outlook for the months ahead.

Join us to gain an authoritative view of where UK tourism stands now and where it’s heading next.

Shaon Talukder

CEO & FOUNDER

Geotourist

Shaon will present “More With Less: Solving the Productivity & Investment Crisis in the Visitor Economy with AI”, delving into the “Perfect Storm” currently facing the sector: the collision of the Funding Cliff, the administrative burden of the LVEP mandate, and critical data blind spots.
Moving beyond the hype of generic tools like ChatGPT, Shaon will explore the “Great Divergence” toward specialist AI-demonstrating how a digitised UK-Centric “Institutional Brain” like DMO Compass can transform destination management with local intelligence. From autonomous ‘Bid Writing Agents’ that turn bureaucracy into bankable assets, to closing the visibility gap between domestic & international visitors, this session explores the shift from mass promotion to hyper-personalised curation, cognitive stewardship & View-to-Visit precision attribution.

Alexander Göransson

Senior Consultant

Euromonitor

Alexander will present “Unlocking Future Demand for UK Tourism“, offering an evidence-based look at the UK tourism landscape. His session will cover a UK statistics snapshot, highlight potential growth in domestic and inbound markets, and explore fast-growing categories such as destinations, lodging, activities, and experiences.

Drawing on international trends and data, Alexander will explore how premiumisation, passion-driven travel, and market segmentation will be shaping demand for the UK. He will highlight source markets with growth potential for UK tourism, looking at traveller types, and willingness to spend, and touch on the role of AI in enabling personalised, high-value travel experiences.

Join us to get a clear view of the opportunities shaping UK tourism.

Tourism Insights 2026 Agenda

  • Lecture Theatre, Honourable Society of the Inner Temple, Crown Office Row, London, EC4Y 7HL

09.30-09.50
Registration
09.50-10.00
Welcome
10.00-10.30

Richard Nicholls
Head of Research & Forecasting, Visit Britain/VisitEngland

“Tourism Trends & Insights: A VisitBritain/VisitEngland Data Update”

10.30-11.00

Alexander Göransson
Senior Consultant, Euromonitor

“Unlocking Future Demand for UK Tourism”

11.00-11.30
Shaon Talukder, CEO & Founder, Geotourist

“More With Less: Solving the Productivity & Investment Crisis in the Visitor Economy with AI”

11.30-11.45
Networking & Coffee Break
11.50-12.20
David Edwards, Tourism Statistician, ETOA

“The US – from Boom to Bust?”

12.20-12.50
Ash Bhardwaj, broadcast expert, travel expert

“The Problem with Travel & Tourism Marketing – and How to Fix It”

12.50-13.00
Joss Croft, incoming Chair of the Tourism Alliance
13.00-14.00
Lunch
14.00-15.00
Transit to English Tourism Week Parliamentary Reception
Followed By

English Tourism Week Parliamentary Reception

  • 15.00 – 17.00

  • Churchill Room, Palace of Westminster, Westminster, London, SW1A 0AA

Hosted By

In conjunction with

Generously sponsored by our Gold Sponsors

With thanks to our Silver Sponsors

Sponsorship Opportunities

Sponsorship packages are available for both Tourism Insights 2026 and the Annual English Tourism Week Parliamentary Reception.

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