OVL

TOURISM ALLIANCE
Westminster Hall Debate Briefing
Overnight Visitor Levy — Supporting Questions
25 March 2026 | Prepared by the Tourism Alliance
Framing: The 50 Million Target
The government’s 50 million arrivals target requires context. With global arrivals at 1.4 billion in 2024 andforecast to approach 2 billion by 2030, 50 million visits would represent roughly 2.5% of global arrivals — a declining share of a growing market.
In 2024, UK inbound visits were 41.2 million — only 1% above pre-pandemic levels, while Western Europe grew 4% and the global market grew 5%. The UK is already losing competitive ground.

Read the full briefing here.