The Government has confirmed that England will introduce an Overnight Visitor Levy. Here’s what our members need to know. 🔹 Who can introduce it? Mayoral and foundation strategic authorities 🔹 How is it calculated? As a percentage of accommodation cost [...]
Visitor Levies: Getting the Design Right — Tourism Alliance Policy Position
Tourism contributes £147 billion a year to the UK economy — 5% of GDP and £52 billion in tax revenue — yet the Tourism Alliance does not support Overnight Visitor Levies (OVLs). Its July 2026 position paper argues that if [...]
Our Autumn Budget Asks to HM Treasury
The UK ranks 113th of 119 countries for tourism price competitiveness. We're among the highest-taxed accommodation markets in Europe. Nearly 100,000 hospitality jobs have gone in two years - 45% of all jobs lost across the economy, with young people [...]
The loss of VisitBritain’s Business Events Growth Programme
Dear Secretary of State, We write as Tourism Alliance and UKEVENTS, representing organisations across the UK’s visitor economy and events industry, to express our serious concern at VisitBritain’s confirmation that there is no longer any ringfenced funding for Business Events [...]
Westminster Hall Debate Briefing – Overnight Visitor Levy
TOURISM ALLIANCE Westminster Hall Debate Briefing Overnight Visitor Levy — Supporting Questions 25 March 2026 | Prepared by the Tourism Alliance Framing: The 50 Million Target The government's 50 million arrivals target requires context. With global arrivals at 1.4 billion [...]
Tourism Alliance says no to Tourism Tax
The Tourism Alliance has written to the Chancellor of the Exchequer, Rachel Reeves, expressing strong opposition to the introduction of a tourism tax, aka visitor levy, in England in the forthcoming Budget.
TA Package Travel Regulations Submission
Thank you for the opportunity to provide input on updating the Package Travel Regulations in order to simplify and clarify the requirements of businesses that sell package holidays to consumers. The Tourism Alliance is the voice of the UK tourism [...]
Improving the energy performance of privately rented homes – consultation response
2025_05_02-Improving-the-energy-performance-of-privately-rented-homes.pdf
Letter to Ellie Reeves MP re GREAT funding for VisitBritain cut by 41%
Representatives from the tourism industry have written to Ellie Reeves MP, Minister with responsibility for the GREAT programme, to raise concerns about a drastic 41% cut in funding from that programme for VisitBritain.
Tourism Insights Conference 2025 – presenter slides
The slide deck from the 2025 Tourism Insights Conference held on 18th March 2025.


