Cumbria Tourism aspires to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our ‘excellence ambition’ is not an easy task but one which all staff at CT are totally committed to and determined to progress. The private sector and public sector partnership that is CT goes from strength to strength, we now have membership which represents 3,000 visitor dependent businesses, in turn these businesses represent over 31,000 people, therefore reaching most people employed in some aspect or other of tourism in Cumbria.