The OIA is the trade body for manufacturers, retailers, outdoor centres and other organisations that provide products and services for the outdoor leisure pursuits market in the UK. Our objective is to help to grow our industry for the benefit of all, and encourage more people to explore the outdoors, responsibly. We provide our members with accurate and useful market intelligence; set standards in training and encourage careers in the outdoors, lobby on issues and legislation that impact our sector and collaborate with organisations to establish practical and commercial sustainability best practice models for outdoor businesses.