The British Tourist Authority (BTA) operates under the brand names VisitBritain and VisitEngland. As the national tourism agency, its mission is to raise Britain’s profile internationally, grow the volume and value of tourism exports, and support the development of England’s visitor economy. Funded by the UK Government’s Department for Culture, Media and Sport (DCMS), it is a non-departmental public body established under the Development of Tourism Act 1969.

VisitBritain drives economic growth from international tourism, working across 21 international markets to inspire global audiences to choose Britain and to make sure every nation and region benefits. It does this through strategic campaigns and partnerships, market intelligence and close work with the travel trade.

VisitEngland leads the regenerative growth of England’s visitor economy. Working closely with Local Visitor Economy Partnerships (LVEPs), it helps destinations develop and deliver their local growth strategies, and supports tourism businesses to thrive and compete on the international stage.

Together, VisitBritain and VisitEngland act as a trusted adviser to industry and Government, providing research and insights on the visitor economy.