Visit Great Yarmouth is the Official Destination Management Organisation (DMO) for Great Yarmouth and the surrounding area, its is also a Tourism Business Improvement District (BID) The Great Yarmouth area is one of the UK’s top holiday areas encompassing beaches, broads, heritage, attractions, and beautiful countryside. We work to maintain, support, and improve the overall offer of the destination. Our objectives are – To increase the number of people visiting and staying in Greater Yarmouth -To improve the visitor experience and increase repeat visits – To encourage people to stay longer and visit more attractions – To provide incentives and opportunities to spend more in local businesses In 2020 the Visit Great Yarmouth branding was adopted, which is the trading name of Greater Yarmouth Tourism & Business Improvement area (GYTABIA). GYTABIA was launched after a successful BID ballot in 2015 and we are currently in our 2nd 5-year term as a business improvement district. Prior to 2015 we operated as the Great Yarmouth Tourist Authority (GYTA) which was founded as a limited company in 1994. Our organisational roots can be traced back to the local Great Yarmouth area tourism associations dating back to the 1960s