Destination Plymouth is a private/public sector partnership. Our role is to increase visitors to the city and surrounding area, grow visitor spend and tourism related jobs.

We are funded by the Plymouth City Centre Company, Plymouth Waterfront Partnership and Plymouth City Council alongside membership income and support from businesses across the city and surrounding area.

Destination Plymouth is responsible for the city’s Visitor Plan and Destination Management Strategy to 2030. The plan, created by Destination Plymouth and key partners, lays out the city’s strategic goals to help drive visitor numbers and increase visitor spend.